LinkedIn ghostwriting for consulting firms
Shortlist Partners writes LinkedIn content for founders and partners of consulting firms. You talk to us for 90 minutes a month. We turn your expertise and client results into posts that bring in clients beyond referrals.
Most consulting firms grow as far as the founder's network. Referrals are great until they slow down, and nobody controls when the next one arrives.
They are on LinkedIn every week, drawing up a shortlist of who to call. The firms they have already read are the ones on it.
Sample interview note and post, created to demonstrate our writing for a technology consulting partner.
Every implementation I've been asked to rescue went wrong in the same place. The scope was signed before anyone mapped how the finance team actually closes the month. By month four, every gap comes back as a change request.
Keep the partner's point of view, open with the moment buyers recognize, and end with a question they can take into their next scoping meeting.
Most ERP projects are lost before the software is installed.
They are lost in the scoping workshop, when nobody asks how the finance team really closes the month.
The vendor demos the standard process. The client signs. The gaps arrive in month four, as change requests.
Before you sign a scope, ask one question: has anyone mapped our month-end close, step by step, with the people who run it?
If not, the budget is a guess.
Most partners have tried. Posting yourself stops after the first busy month. Handing it to a junior loses your expertise. AI tools sound like everyone else.
In week one we interview you about your firm, your buyers and your opinions. We rebuild your LinkedIn profile so buyers see in seconds who you help, and agree a 90-day content plan.
Each 45-minute conversation gives us stories, frameworks, client results without names, and the views you'd share across the table. We turn them into 8 posts in month one, then 12 a month.
You approve in minutes. We schedule the posts, flag the right people who engage so you can follow up, and review progress with you monthly. Every 90 days we add a buyer asset, such as a short guide.
90
minutes a month
Two 45-minute interviews and a few minutes of approvals. Everything else, from planning to scheduling, is ours to handle.
The person who interviews you writes your posts. They learn how your firm works, the clients you serve and the reasoning behind your opinions, and carry it into the next draft.
Show future clients how you think about their hardest decisions, before they ask for a proposal.
Explain complex work in plain terms, so buyers trust your approach before they compare firms.
Finance, HR or operations. Be the name a CFO or HR director already trusts when the problem lands on their desk.
We work best with firms of 5 to 50 people whose new work mostly comes through referrals.
Every post starts from your own words in our interviews, and we refine the drafts with your feedback. You can change or decline anything. Nothing is published without your approval.
We write lessons, patterns and frameworks, never client names or details without permission. If something is sensitive, it stays in the interview.
Keep the referrals. This reaches the buyers who haven't been referred to you yet, and makes the referrals you do get easier to close, because they have already read how you think.
No. You need paying clients, real expertise and a point of view. A few hundred of the right buyers reading you each week is worth more than a large audience.
Yes. Each partner has their own interviews, voice guide and approvals, so every profile sounds like the person on it. Your marketing team can review drafts for brand or compliance checks.
Fees depend on the number of partners and the scope of writing. We'll cover fees and deliverables on the intro call. Engagements begin with three months and continue by mutual agreement.
Consistent writing in your voice, read by the buyers you want to reach. We track which posts start conversations and flag the people worth a follow-up. Results depend on your market and your involvement, so we don't promise a set number of new clients.
Let's start there. Pick a time below for a 30-minute call. We'll talk through your firm, the clients you want to win and the ideas worth writing about. You'll leave knowing how we'd approach it, what's included and what it costs.
Prefer email? hello@shortlistpartners.com
